Featured Maker: Strike Force Fishing
NOVEMBER 2026 · FEATURED MAKER
Meet Strike Force Fishing
Over 40 years of fish-attractant history. Original formulas. A new chapter.
Built on Kentucky Lake History
Strike Force Fishing traces its beginnings back more than four decades to Kentucky Lake. When its current owners acquired the company, they set out to modernize the brand while preserving the original formulas anglers had come to know.
The new team refreshed the logo, packaging and labels, introduced aluminum spray bottles, and expanded the product lineup. Business partner Mike Russell helped create the brand's new visual direction.
Inside the November Box: Bass Formula Gel
Discover Tackle subscribers received Strike Force Bass Formula Gel, featuring the maker's crawfish-and-garlic scent profile.
Its thicker gel format is designed for application to soft plastics and jig trailers. Strike Force recommends using it on bottom-contact presentations including jigs, Texas rigs, and shaky heads.
Why the Owners Believe in Scent
One of Strike Force's owners brings more than 40 years of tournament fishing experience and has long used fish attractants as part of his tackle preparation.
He believes scent may help mask unwanted odors transferred from hands, sunscreen, fuel, and food. This is the company's fishing philosophy, not a guarantee of additional bites.
A Growing Family of Fish Attractants
The company has expanded from its original oil-based sprays into gel formulas and is exploring a powder application. Different formats allow anglers to experiment with how and when they apply scent.
The products shown here represent Strike Force's wider lineup; the November Discover Tackle inclusion was Bass Formula Gel.
Tips From Strike Force Fishing
- Apply gel to soft plastics, craw-style baits, or jig trailers.
- Try crawfish-and-garlic scent on bottom-contact presentations.
- Refresh scent after repeated casts or bait changes.
- Experiment with scent on slower presentations in colder water.
- If you also have the spray, use it to refresh your bait during the day.
These are the maker's recommendations; results on the water vary.