Featured Maker: Muddy Water Lures
NOVEMBER 2026 · FEATURED MAKER
Meet Muddy Water Lures
Family-owned. American-made. Inspired by the colors of natural forage.
A Family Business Built Around Fishing
After welcoming their first child, Brett Rotz began thinking about building something that could support his family and someday be passed down to his children. With help from family and friends, he started Muddy Water Lures, drawing on years of fishing experience.
Brett hopes the company will eventually create opportunities for others in the fishing industry.
Why We Chose Muddy Water Lures
Muddy Water Lures focuses on natural, match-the-hatch colors inspired by local forage. Brett says most of the company's color recipes combine 7 to 14 ingredients to create lifelike patterns instead of relying on a single flat color.
The company sources supplies from American businesses and makes its soft plastics in the USA.
Inside the November Box
Discover Tackle selected two Muddy Water Lures soft plastics for November:
3.8" Gilley and 3" Punch Bug.
These baits introduce subscribers to the maker's attention to shape, color, and detail.
Made for Anglers Who Love to Experiment
Whether you're trying a new color or changing presentations, the goal is to help anglers find tackle they feel confident putting on the water.
Explore more of Muddy Water Lures' handcrafted soft plastics and support the small business behind them.